Transformative technologies, which applications will we embrace as a society?

Photo credits by Twisted Nerve (Flickr)

Photo credits by Twisted Nerve (Flickr)

McKinsey presented a comprehensive analysis of the most important disruptive technologies that are changing the world, right now and in the years to come. Mobile internet, automation of work, internet of things, cloud technology, advanced robotics,(near) autonomous vehicles, next generation genomics, energy storage, 3D printing, advanced materials, advanced oil and gas exploration and recovery, renewable energy. These are all highly important technologies that areexpected to transform our lives. But how?

Tons of applications!

There are tons of possible uses and applications. While we cannot predict which ones will be top and which will flop, we can see the changes in society. This social behaviour may give us signs and clues about which sorts of new products could be embraced as they fit to the way we live our lives now and in the near future.
The things that are changing most are all related to how we engage socially. We engage in social networks, where online and offline are blending. We meet, share, learn and build together. New economies of guest room sharing, car sharing, food sharing. New learning communities and online university education. New awareness raising communities of sustainable lifestyles.

Us, looking for purpose

All the time, we are looking for meaningful engagements. We are looking for purpose also in our jobs. And we can find that in network organisations, connected companies, where people work in small autonomous teams. When so much of our work can be automated, it becomes even more important to make use of our potential as clever human beings. Showing leadership in our jobs is fulfilling and engaging.

Our busy lifestyles

Meanwhile, we are busy people. We meet, share, care, and we are looking for meaningful experiences in all our daily things. We care about sustainable choices, but a convenience and pleasure rings our bells too! We don’t have time to cook, but we are craving for authentic and fresh products that are prepared with loving care and attention. We don’t have time to shop, but we find it important to connect with shops we know and trust.

Playtime forever!

A healthy, youthful life is what we desire. Information about what it is that we eat, how intense our exercise has been, is easily accessible and used by ever more people. A healthy lifestyle is fulfilling. Even if we are less blessed with our health, we do all we can to be just like everyone else.
Youthfulness is playfulness, and everybody likes playing. Adventure sports, video games, social games, training games are all making our eyes twinkle.

Fast, easy and intuitive

For all these and other desires, technologies can play a role in finding solutions. They open up new possibilities and let us find meaningful engagements. Fast, easy and intuitive. A new product, app, or tool at hand can suddenly, overnight, be a game changer. If something hits a chord, resonate with our fundamental desires, then we are globally so profoundly connected that things go fast.

On track of trends

Because things go fast, product developers and innovative companies need to be on track of trends and future developments. You can have a hit today and be out of market tomorrow. But luckily, we love to share what we like. Therefore, everybody can follow how social behaviour is changing in time. So take advantage of it and be in business with any of these transformative technologies.

Take a look here at the twelve most disruptive technologies: Advances that will transform life, business and the global economy (Source: McKinsey Global Institute Analysis)

The twelve most disruptive technologies: Advances that will transform life, business and the global economy Source: McKinsey Global Institute Analysis

Source: McKinsey Global Institute Analysis

About Freija Van Duijne

Twitter: @FreijavanDuijne Futuring is my passion. I am fascinated about what the future might bring. Always looking around for leads about the future and open for new insights. I am futurist, trendwatchter and strategist at the The Hague Centre for Strategic Studies, a thinktank in the Netherlands. My background is in Human factors psychology. I did my Masters at Leiden University and I did a PhD in Delft University at the faculty of Industrial design engineering. I have been involved in foresight studies since 2006. I am frequently asked as an expert for future studies in area of food, natural resources, health and governance. I am also a speaker and workshop facilitator on futures studies, trend presentations and the many topics that I blog about. My contributions to Futuristablog represent my own personal opinion and is never a statement of the Ministry of Economic Affairs.
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