About Freija Van Duijne

Twitter: @FreijavanDuijne Futuring is my passion. I am fascinated about what the future might bring. Always looking around for leads about the future and open for new insights. I am futurist, trendwatchter and strategist at the The Hague Centre for Strategic Studies, a thinktank in the Netherlands. My background is in Human factors psychology. I did my Masters at Leiden University and I did a PhD in Delft University at the faculty of Industrial design engineering. I have been involved in foresight studies since 2006. I am frequently asked as an expert for future studies in area of food, natural resources, health and governance. I am also a speaker and workshop facilitator on futures studies, trend presentations and the many topics that I blog about. My contributions to Futuristablog represent my own personal opinion and is never a statement of the Ministry of Economic Affairs.

The essence of scenarios, learning from the Shell experience

On March 4th 2014, an exciting new book on working with scenarios was launched by Amsterdam University Press: The essence of scenarios: learning from the shell experience by authors Angela Wilkinson and Roland Kupers. Both authors have an impressive history on working with scenarios inside and outside the Shell company … Continue reading

‘Synthetic biology and other benign technologies that could have a dark side’ – interview with Seán Ó hÉigeartaigh

This interview with Seán Ó hÉigeartaigh, Academic Project Manager at the Oxford Martin Programme on the Impacts of Future Technology, takes place in a series of discussions with the keynote speakers of An Interesting Afternoon – The world in 50 years and how do we get there? This event by … Continue reading

The living room of the future: the place we call home

Step into the living room of the future and what will you see? Many people start dreaming of technology. The internet of things that connects all the products in the house. Screens that make you communicate and be involved in all kinds of experiences, whether it be gaming, shopping, or … Continue reading

Get yourself in design thinking mode to build a better future

The work of strategy experts should ideally be focused on analytic, conceptual thinking, before stepping into operational planning. But often, the pressure to present a hands-on and actionable plan stands in the way of studying situations from a wider angle. However, this is not a plea for a free ticket … Continue reading

At the crossroads of new business development

This year at the World Economic Forum in Davos, there was much concern over the growing inequality of incomes. The gap between rich and the poor gets ever bigger. The continuing economic crisis is not making things better. It used to be that economic investments help to create more jobs … Continue reading

The power of wild cards

Wild cards are the term for extreme events that have a major impact on the world. The fall of the Berlin wall and 9/11 are some of the most salient examples of wild cards that had radical impact on all levels in the fabric of society. The nuclear disaster of … Continue reading

Five key advantages of scenario planning

Scenario planning is one of the most widely used tools of futurists in consulting organisations. In collaborative efforts with a stakeholder group, from within or outside of the organisation, multiple scenarios of different futures are generated. The main uncertainties of where the future might lead us, are often the main … Continue reading

Patrick van der Duin, lector trend research and future studies

In the Netherlands students who pursue a career as a futurist can study at Fontys Hogeschool Tilburg in the program of trend research and future studies, part of the Academy of Creative Industries. Patrick van der Duin, board member of the Dutch Future Society and assistant professor in Delft University … Continue reading

Future State 2030: Strategies for governments regarding ‘global megatrends’

KPMG, in collaboration with the Mowat Centre at the School of Public Policy and Governance, University of Toronto, has published the report “Future State 2030: The global megatrends shaping governments”. Their analysis distinguished nine global megatrends impacting governments at all levels all over the world, focusing on the individual, the … Continue reading

What kind of a profession is futurism anyway?

Futurists, trend researchers, futurologists, trend spotters, people who who try to say something about the future carry all kind of names. Despite references to the Antiquity, the oracle of Delphi amongst others, the profession is kind of young and still struggling with its position, especially in the business context. Valuable … Continue reading

Five promising trends for the future of food packaging

Packaging may sometimes appear very wasteful to people. Used only temporarily and the act of throwing it away does not feel good. The times of a ‘throw away society’ have definitely given way for the circular society, where we share and reuse as much as possible. However, packaging, even for … Continue reading

Three key values of the farm of the future

The Netherlands is a densely populated country. It is also one of the biggest agri-economies, exporting its dairy, meat and fresh produce all over the world. There is a great pressure for farm companies to grow their business, which changes the character of their businesses. The threat of animal diseases, … Continue reading

18 ‘known’ trends about the future and 4 what if’s – Dutch Horizonscan Prosperity and Environment

Predicting the future is a ‘no go’. However, uncertainty about the economy, emerging markets, climate change, biodiversity loss and many, many more, raises the urgency to know as much about the future as possible. Governments and industries need this in order to anticipate on future situations. Dutch Future Study on … Continue reading

Scientists’ prediction of climate change: business as usual versus alternative futures

The foremost group of scientists of the UN Intergovernmental Panel on Climate Change (IPCC) has again published a landmark report on the evidence of climate change. In scientific terms, they now called it “unequivocal” and for the first time they said that humans are “extremely likely” to be the dominant … Continue reading

Ross Dawson about the role of a futurist

Ross Dawson, futurist and entrepreneur, presented his vision on the role of a futurist at a meet-up of the Dutch Future Society. Location of the session was the Living Tomorrow, former house of the future, now headquarters of ID&T, pioneering company of dance events and electronic music experiences. In sync … Continue reading

Recapturing the future, strengthening strategic capacities

Governing bodies take decisions for the future all the time. However, they may not be aware of possible future in their daily business. The municipality of Haarlemmermeer, home of Schiphol Amsterdam Airport, realised that they needed to enhance their imagination of the future and take this into account in their … Continue reading

Future studies to get you unstuck from the present

Many times people wish that futurists could look into the future and see the things that they don’t see yet. However, futurists cannot predict the future. But it can help to think more widely about potential events and potential convergence of trends and development. One of the most exciting aims … Continue reading

Resilience, why things bounce back

From the banking crisis to earthquakes, from the Arab spring to major floods, we have seen many disasters and disruptions, year after year. Given the risks of climate change and the grand challenges of feeding nine billion people, the potential of disruptions is not expected to diminish soon. It is … Continue reading

Pioneers of the new public sector

Something is bubbling in society. They do not want to wait for the government to set targets and take action. Sustainability initiatives like Urgenda are born that way. Self organised actions to change the status quo. Grass roots initiatives that reach thousands of people. But don’t think that people working … Continue reading

Three maxims for essential futures thinking

Futures thinking seems essential in our times. With so many uncertainties about water, food and energy for 9 billion people in the next forty years, and so many exciting new technologies on the way, futurists can help to see new possible futures and support decision makers. However, futurists are not … Continue reading