About Freija Van Duijne

Twitter: @FreijavanDuijne Futuring is my passion. I am fascinated about what the future might bring. Always looking around for leads about the future and open for new insights. I am futurist, trendwatchter and strategist at the The Hague Centre for Strategic Studies, a thinktank in the Netherlands. My background is in Human factors psychology. I did my Masters at Leiden University and I did a PhD in Delft University at the faculty of Industrial design engineering. I have been involved in foresight studies since 2006. I am frequently asked as an expert for future studies in area of food, natural resources, health and governance. I am also a speaker and workshop facilitator on futures studies, trend presentations and the many topics that I blog about. My contributions to Futuristablog represent my own personal opinion and is never a statement of the Ministry of Economic Affairs.

The Future of Jobs: Automated AND Human Touch, insights from scenario planning

We live in exciting times of new technologies and innovative products, but one of the most uncertain issues of today is the future of jobs. Already many kinds of jobs have been automated to some extent and there is a risk of employment going down in various segments of the … Continue reading

What futurists can learn from superforecasters

Superforecasting, the art of prediction by Tetlock and Gardner, is definitely the number one must-read for futurists this winter. Especially because the topic of prediction can generate a lot of discussion. Despite the public belief of the future industry as a crystal ball business, futurists in general are reluctant about … Continue reading

Trend research and strategic foresight: two worlds or one continuum?

The futurist business, in all its dimensions, is a relatively young discipline. And instead of having developed as one tightly knit community, there are many different branches. Take trend research and strategic foresight, two of the mostly practiced disciplines, tend to employ people with very different backgrounds, address different questions … Continue reading

12 steps for a successful scenario planning project

Say your organisation has decided to do a scenario planning project on one of their strategic topics. And now you are in charge of designing the project outline. How to do this? What is a good approach? Most organisations don’t do scenario planning on a regular basis. Each time there … Continue reading

Four advantages of using visualization in foresight

The medium that we are most familiar with is words. We write proposals, produce reports and even our presentations are full of bullets and written texts. We also like numbers. They are the hard evidence about measurable trends, indicators of a present state or change over a time interval. Despite … Continue reading

Strategic foresight on the impact of technology on the agriculture and food sector

Everybody always wants to know the future: Which technology will create breakthroughs in the next years? Which innovative products will we see on the market in ten years? Foresight does not enable better predictions, but foresight can help you to see the things that matter in how the future could … Continue reading

Six developments paving the way for our food system in 2050

We all know that there are huge challenges in feeding nine billion people, and eradicating hunger and  malnutrition, in a world plagued by climate change and water shortages. Fortunately, people aren’t just sitting and waiting for things to happen. Instead, the global food system is undergoing deep, transformational changes on … Continue reading

Three horizons for the future of agriculture and food

The food system of tomorrow will be different than today. By looking at trends and developments, we can see emerging horizons of future food systems. These ‘pockets of the future in the presence’ may give a fair indication of what the future could look like. One method to look more … Continue reading

Carl Rohde on Cool hunting methodology

Carl-Rohde

Carl Rohde is not a trendwatcher per see. He is a sociologist interested in cultural mentality. He has built up a pretty unique approach to find signs of the cool: attractive, inspiring new things with growth potential. And the word cool is not chosen randomly here. Cool is a concept … Continue reading

How would disruptive technologies affect public life?

Dutch government council wants to hear from futurists. Self driving cars, 3D printing, robotics, these are just a few of the major technologies that are likely to bring massive disruptions in about every aspect of life. What do we eat? What would our work be like in the future? How … Continue reading

Big data for humanity

As big data have shown their advantages in commerce, governance, surveillance and many other areas, now is the time to explore how to put them to use for humanity. Data generated by people, unstructured texts, digital traces and everything else could be used for agile responses to changes regionally. There … Continue reading

Futurists have so much more to offer than just predictions

For 48 years now the World Future Society brings together a remarkable futurist community. It had been my first time and it was a truly inspirational experience. Here a brief gist of my impressions featuring great examples of the work of futurists in society. Let me build on the opening … Continue reading

The future of guitars is in non tropical wood

One of the finest use of exotic tropical wood is musical instruments, like guitars. Exclusive woods like Brazilian rosewood are praised for their tonal quality. But unfortunately this particular wood is almost extinct and on the endangered species list. The same faith is likely for Madagascar rosewood, Honduras mahogany and … Continue reading

Governments doing scenario planning: could they trigger self-fulfilling prophecies?

Policy making is always targeting the future. Through regulations and programs, governments intend to steer the course of events into a more desired society and economic prosperity. Various governments are using foresight studies as strategic background documents about plausible futures. These can be large encompassing foresight studies. However, strategic policy … Continue reading

‘Futurists as catalysts for speeding up the future’ – interview with Sangeeth Varghese

This interview with Sangeeth Varghese, co-initiator of World 50.0, author of Open source leader, Founder and Chairman of LeadCap Trust, one of the world’s largest youth leadership organizations, and LeadCap Ventures, a management consulting firm, takes place in a series of discussions with the keynote speakers of An Interesting Afternoon … Continue reading

‘One needs to be humble in designing the future’ – interview with Mark Turrell

This interview with Mark Turrell, author of the book Scaling: small, smart moves for outsized results, takes place in a series of discussions with the keynote speakers of An Interesting Afternoon – The world in 50 years and how do we get there? This event by the Dutch Future Society takes … Continue reading

‘The practice of futures for me is thinking WITH futures, not about the future’ – Interview with Roland Kupers

This interview with Roland Kupers, author of the The essence of scenarios. Learning from the Shell experience, takes place in a series of discussions with the keynote speakers of An Interesting Afternoon – The world in 50 years and how do we get there? This event by the Dutch Future … Continue reading

‘Look for weak signals of the future, especially when they impose a fear on us’ – Interview with Jacintha Scheerder

This interview with Jacintha Scheerder, project leader of the Horizonscan 2050 at The Netherlands Study Centre for Technology Trends (STT)., takes place in a series of discussions with the keynote speakers of An Interesting Afternoon – The world in 50 years and how do we get there? This event by … Continue reading

‘In the post-industrial age, inefficiencies in the world are finally breaking down’ – interview with Stephan de Spiegeleire

This interview with Stephan de Spiegeleire, Senior scientist the The Hague Centre for Strategic Studies, takes place in a series of discussions with the keynote speakers of An Interesting Afternoon – The world in 50 years and how do we get there? This event by the Dutch Future Society takes place … Continue reading